International Tourist Arrivals Reach 7.45 Million in the First Half of 2026, A Positive Signal for Indonesia's Tourism Industry

Indonesia's tourism industry continues to demonstrate strong growth. According to the latest data released by the Central Statistics Agency (BPS), the country welcomed 7.45 million international tourist arrivals during the period of January to June 2026. This represents a 5.71% increase compared to the same period in 2025 and marks the highest first-half performance since the COVID-19 pandemic.

This remarkable achievement reflects the growing confidence of international travelers in Indonesia as a world-class tourism destination. Continuous efforts by the government, tourism stakeholders, and local communities to improve destination quality, accessibility, and visitor experiences are delivering encouraging results.

Indonesia's Tourism Industry Continues to Gain Momentum

The steady increase in international visitor arrivals highlights not only the recovery of global travel but also Indonesia's growing competitiveness as one of Southeast Asia's leading tourism destinations.

While Bali remains the country's primary international gateway, followed by Jakarta, travel trends are evolving. More travelers are now seeking authentic experiences beyond the traditional hotspots, creating new opportunities for emerging destinations such as North Sulawesi, Labuan Bajo, Lake Toba, and many of Indonesia's award-winning tourism villages.

A Great Opportunity for North Sulawesi

For North Sulawesi, this positive trend presents an exciting opportunity to attract more international visitors. The province offers a unique combination of world-class natural attractions, rich cultural heritage, and unforgettable travel experiences, including:

• Bunaken National Marine Park, renowned for its spectacular coral reefs and marine biodiversity.

• Likupang, one of Indonesia's Super Priority Tourism Destinations.

• Tangkoko Nature Reserve, home to endemic wildlife such as the Spectral Tarsier and the Black Crested Macaque (Yaki).

• Tomohon, famous for its cool mountain climate, scenic landscapes, and vibrant cultural traditions.

• Manado and Minahasa cuisine, increasingly recognized for their distinctive flavors and culinary diversity.

As international arrivals continue to rise, North Sulawesi is well-positioned to strengthen its presence in the global tourism market through innovative tourism products and strategic international promotion.

Time for the Tourism Industry to Innovate

The increase in visitor numbers should be matched by continuous improvements in service quality. Travel agencies, hotels, restaurants, transportation providers, and local small businesses all have an important role to play in delivering exceptional travel experiences.

Developing attractive tour packages, enhancing digital marketing strategies, and building partnerships with international travel agents will help Indonesia maintain its tourism growth while encouraging visitors to explore destinations beyond Bali.

Strong collaboration between local governments, tourism businesses, and communities will also be essential in showcasing Indonesia's diverse destinations to the world.

Looking Ahead

The achievement of 7.45 million international tourist arrivals during the first half of 2026 is a strong indicator that Indonesia's tourism industry is moving confidently toward sustained growth. If this positive momentum continues throughout the year, Indonesia is on track to record one of its strongest tourism performances in recent history.

For North Sulawesi and other emerging destinations, this is the perfect time to strengthen their global presence by offering authentic experiences, world-class hospitality, and sustainable tourism development.

Together, let's welcome more travelers and share the extraordinary beauty of Indonesia with the world.